Ok, so changing the size of a person is base 3, but you're adding stamina and strength as well... so I'd go with the base of 10, for shifting into a land animal since you essentially want to give him the bear traits.
The target is individual, because you're changing the majority of the individual, range is touch, as you wanted, duration is sun, as wanted...
Now to keep the person's hands normal and allow them human speech, I'd include a magnitude, to maintain that aspect. It's certainly not cosmetic as we're talking about obviating silent and still casting penalties and continuing to wield weapons. Maintaining a human appearance, that I'd call cosmetic. If you wanted it for a fully armed grog, and wanted it to shift his weapons as well, there'd be a terram requisite. Again, that wouldn't be cosmetic, because we're talking about all the benefits of armor...
10(base for transforming into a land animal)+1(touch)+2(sun)+1(add'l effect)+1(Te)-> MuCo35
MuCo 35 Shroud of Ursus Martial
Laying a bearskin over the target and casting this spell, the recipient becomes Size +2, shifts strength to +6 and stamina to +4 (This may be a penalty in some extreme cases.), gains +2 soak, and otherwise maintains his human appearance and capabilities. Armor, if any, shifts with the target in size. The bearskin becomes a cloak worn by the now obviously unnaturally large person. The spell can be ended at any time by removing the bearskin.
You could regain a magnitude by dropping the terram requisite, but then you'd need to have his new, larger gear handy. It's arguable that the recipient should get the bear's soak... as you're basically going to sidestep what would be 6(!) magnitudes necessary just to provide someone with another +6 soak by turning them into a bear and then adding one magnitude to keep some human traits. I'd leave it as is, maybe even drop the +2 soak from it, depending on how a playtest showed it to work.
-Ben.