ArchAge Unchained: Buy or not to Buy, that is the question.

A good friend of mine just admited that he bought a maxed out account from and was all over the place. He brag about how awesome he was, that there's nothing he can't do in the game etc, etc. He is a really good friend of mine, but he is overreacting and I'm thinking about reporting him, maybe that would teach him a lesson. I mean, AA is P2W, so in a sense I think he did a good thing, he can sure do better things with us, but cmon... the way he does it, is just not easily to be coped with... Got his IP, got the link to the store where he bought it from, and now I'm sitting on the fence, please help!