If new Ars books were available in both PDF and print, would you likely...
- Buy just the print version, as you do now
- Buy the the PDF instead of the print version, which you would otherwise have bought
- Buy the PDF version, even if you wouldn't have bought the print version
- Buy a PDF version in addition to print, if both are available
A lot of publishers nowadays offer PDFs for sale of new releases, at the same time or before they offer the print version.
I'd like to get feedback from Ars fans about this general topic. If we made PDFs available for sale at the same time as print copies of books, would it affect our print sales, and if so how?
Would people who normally would not buy the printed book (due to availability problems, slow and costly delivery to their part of the world, etc.) buy the PDF?
Would people who would normally buy the printed book opt for the PDF instead?
Would some people buy both?
And of course, for some people it may make no difference (they'd buy print either way, and don't care if the PDF is available or not).
A separate but related topic is the issue of price. The general practice seems to be to offer a new release PDF at the same price as a print book. My inclination would be to go that route, to discourage a cannibalization of print sales; but if a lot of people wanted both, maybe there would be some way to offer combined purchase deals.